Following our campaign strategy “Meet you at…” for The City, we aimed to ignite city nostalgia through real stories from Brisbane locals. To kickstart this movement, Morning strategically sent disposable cameras to selected participants, encouraging them to document their cherished city experiences.
Brand Strategy
Brand Identity
Brand Collateral
Campaign Film
Campaign Photography
These developed photos have been used across the campaign video and shared on Brisbane City socials to trigger memories and inspire the audience to revisit these special spots in Brisbane City.