Morning was essential to the entire branding and packaging process, engaged at every project stage. The brand was meticulously designed to evoke a soothing and minimalist ambiance, mirroring the product’s promise of promoting a restful night’s sleep.
Brand Identity
Brand Strategy
Brand Collateral
Utilising cool navy and grey tones, the packaging design was carefully curated to emphasise the logo and branding, creating an iconic representation that is synonymous with the product name.