Bringing the vision to life with a complete brand refresh. Through a fresh and authentic perspective, we refined the Rays Wellness brand strategy, crafting a tone of voice that resonates with their core values and unique communication style.
A commitment to holistic, balanced well-being, rooted in the belief that wellness is uniquely defined by each individual.
Brand Strategy
Brand Refresh
Brand Collateral
With revitalised colours, updated typography, and new graphic elements, the brand now connects more deeply with its audience, embracing wellness as a personal journey tailored to individual needs.