Morning and Harry Poulos Architects have collaborated to revitalise their brand identity following 29 years of innovation. Our mission was to refresh the visual identity while still preserving the personal touch and craftsmanship that HPA embodies. We accomplished this by making subtle tweaks to the logotype to infuse a contemporary feel while retaining the iconic cropped letter P as the brand’s distinctive mark. Additionally, we introduced a new shade of blue to the palette and updated the overall visual expression with a minimal and timeless approach.
Brand Identity
Brand Collateral
Social Media
Following our updated brand guidelines for HPA, we designed the website to reorganise and simplify the site structure. Our strategy was to let the projects be the hero, introducing the HPA design philosophy to the users. An easy navigation system is created to only contain the key messages and approaches from the HPA team in a very clean and minimal aesthetic.