The Dine BNE City 2025 brand is designed to spark curiosity and inspire deeper engagement with Brisbane’s vibrant dining culture. Built to encourage exploration, it brings a sense of energy and spontaneity to the city’s culinary landscape.
With a playful yet polished tone, the campaign invites audiences to relate to the everyday mishaps that comes with home cooking, private dinner parties, or backyard BBQ’s, and instead, leave it to the experts with Good Shout, Dine Out.
Brand Evolution
Brand Collateral
Brand Film
Photography
Building on the colour foundations of previous years, the new palette introduces deeper, more sophisticated tones that capture the essence of the campaign. A bold, eye-catching typographic layout has been developed to enhance engagement and brand recognition. From digital platforms to physical touchpoints, the refreshed brand design will be seamlessly applied across all mediums, ensuring a cohesive and immersive experience for every audience.