Built around the key message of “Awaken your inner foodie”, the brand of Dine BNE City 2023 aims to ignite curiosity and inspire exploration of the dinging experiences in Brisbane City.
Brand Strategy
Brand Identity
Brand Collateral
Brand Film
Photography
Extended from the BNE colours, the palette features high-contrast combination to deliver the essence of the campaign. We created the brand character Benee who adds the witty touch to the identity. From online platforms to physical touchpoint, our versatile brand design will be applied across various mediums, ensuring a cohesive and engaged experience for all.