Centred on the core message of “Awaken your inner foodie,” the Dine BNE City 2023 brand aims to spark curiosity and encourage exploration of dining experiences in Brisbane City.
Brand Strategy
Brand Identity
Brand Collateral
Brand Film
Brand Photography
Expanded from the BNE colours, our palette showcases a high-contrast combination that encapsulates the essence of the campaign. Introducing the brand character, Benee, adds a playful and witty dimension to our identity. From online platforms to physical touch points, our versatile brand design seamlessly integrates across different mediums, ensuring a cohesive and engaging experience for all participants.